IDG Market Fusion
IDG Market Fusion™ provides a unique content assessment service that is based on our global aggregate Voice of The Buyer research. This gives clear and independent insight into how your collateral maps onto the needs of individuals at different stages in the buying cycle.
Beyond IT
Although IDG’s name is synonymous with the IT industry, our publishing activities are far wider and cover the full breadth of business activities. We can profile, target and access business decision makers across a wide variety of job functions, all underpinned by research and practical experience.
Lead Generation
From its database of names from brands such as Computerworld and CIO, IDG Connect can deliver premium class names from any region in the world. This can include leads via email or telemarketing, account profiling or targeting, appointment setting, or identifying need through our unique BANT process.
Lead Nurturing
IDG Connect offers a complete lead nurturing solution which guides your prospect through the sales cycle by identifying need and generating interest. This includes assessing your content and mapping it according to buying stage, and developing customized copy to guide users through the sales process.
Custom Publishing
IDG Connect provides custom publishing from concept through to final PDF. The process begins with a consultation from a subject expert journalist and can include: identifying the type of paper you would like to create, conducting research in over 40 countries and designing eye-catching graphics.
Connect Zone
The Connect Zone is a co-branded mini-site which features customized research into your chosen topic area and includes blogs, polls and other content to generate interest. All posts and information is created by a relevant topic specialist and is tailored to engage your prospects.
Video
IDG Connect’s videos can present your research via short, innovative infographic summaries, provide a record of your event, or deliver topic led discussions with relevant industry journalists. Our short films can be used to help establish credibility in your market, provide public relations materials, or give a user friendly soundbite for your expertise.
Mobile
IDG Connect offers sponsorship of dedicated, vendor branded spaces on its app. These showcase white papers and multi-media content in a unique, fully customized area and can help build brand awareness, present strategic content, and generate leads.
