Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
The Great Sales Fallacy

The Great Sales Fallacy

Unknown Player Steals Victory with Brilliant Pitch; Flashy Smile Here is the start of the dream sequence. You know – Charming salesperson enters active buying process and through their distinct offering, good looks, stellar communication skills and sheer will, goes from relative unknown to WINNING... More >
Regional Research: Latin America Buyer Behaviour

Regional Research: Latin America Buyer Behaviour

This week's regional research reveals collaborators dominate Latin America which can neutralise the power of action-oriented advocates. IDG Connect surveyed 491 IT professionals in Latin American countries; Argentina, Brazil, Colombia, Costa Rica, Guatemala, Mexico, Panama and Peru. Over 400 of the... More >
Are you (Social) Listening?

Are you (Social) Listening?

Social media has exploded into our lives. With countless platforms to choose from, it has developed new ways for people to communicate and interact with each other. B2C brands have flourished in social media and adapted their business to meet with their customers. However, B2B brands have lagged behind... More >
CMO Files: Andrew Davies, Co-Founder & CMO, idio

CMO Files: Andrew Davies, Co-Founder & CMO, idio

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'. Name:  Andrew Davies  Organisation: idio (idioplatform.com) Job... More >

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