Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
CMO Files: Martin Moll, Marketing Director, Honda

CMO Files: Martin Moll, Marketing Director, Honda

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'. Name:             Martin Moll Organisation:  Honda Motor Europe ... More >
Comparison: Which Call Tracking Platform Is Right For Your Business?

Comparison: Which Call Tracking Platform Is Right For Your Business?

In the world of digital marketing, we now have to ability to track and record all kinds of information from when a user comes online to your website, how they interact with it and how a sale is made. According to Digital Marketing Depot, when a user hits your landing page, it’s converted to a sale roughly... More >
The State of Marketing Data

The State of Marketing Data

As recently discussed in my previous blog post, marketers seem to be wasting their time and efforts on ‘dirty’ data. Further research from Dun & Bradstreet NetProspex has revealed gaping holes in B2B marketing databases. The study which analysed 223 million records, found 71% of the records contained... More >
An Interview with the New CMO of Emarsys

An Interview with the New CMO of Emarsys

Kathryn Cave catches up with Tomás Puig the new CMO at Emarsys  “I was one of the first generation of people raised in Silicon Valley,” says Tomás Puig over the phone from San Francisco. “I grew up learning to code – it was the family craft”. Puig’s father is an engineer with startup, Qualcomm and... More >

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