Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
CMO Files: Joe Staples, CMO, Workfront

CMO Files: Joe Staples, CMO, Workfront

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'. Name: Joe Staples Organisation: Workfront  Job title: Chief... More >
End the Nonsense: B2B Marketers Need to Measure What Matters

End the Nonsense: B2B Marketers Need to Measure What Matters

By Jason Burby, President/Americas, POSSIBLE (unit of WPP) Have you ever heard a major brand cite a successful campaign that yielded only 1,300 downloads? We’re far more used to hearing about millions of page views, hundreds of thousands of followers, and zillions of impressions. 1,300 is spare change... More >
CMO Files: Elissa Fink, CMO, Tableau Software

CMO Files: Elissa Fink, CMO, Tableau Software

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'. Name:              Elissa Fink Organisation:   Tableau Software... More >
How to Win Mobile Customers in the ‘Game of Trust'

How to Win Mobile Customers in the ‘Game of Trust'

Marketers trying to win customers in the world of mobility face a daunting challenge: gaining their trust. And the Game of Trust can be just as unsettling as anything seen on HBO's hit series "Game of Thrones," only more so because this isn't fiction. After all, you don't want your followers losing trust... More >

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