Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
CMO Files: Jim McNiel, VP of Worldwide Marketing, NetScout Systems

CMO Files: Jim McNiel, VP of Worldwide Marketing, NetScout Systems

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'. Name: Jim McNiel Organisation: NetScout Systems, Inc. Job Title:... More >
CMO Files: Kerry Wright, Director of Marketing, Purple Wifi

CMO Files: Kerry Wright, Director of Marketing, Purple Wifi

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'. Name:  Kerry Wright Organisation: Purple WiFi Job title: Director... More >
CMO Files: Vittorio Viarengo, CMO, MobileIron

CMO Files: Vittorio Viarengo, CMO, MobileIron

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'. Name:  Vittorio Viarengo        Organisation: MobileIron Job title:... More >
B2B Mobile Marketing: Putting SMS to Work

B2B Mobile Marketing: Putting SMS to Work

SMS has been used to support B2C marketing for decades. High read rates and strong ROI make it an obvious choice for ensuring the right people are targeted by a brand’s message at the right time. But, while the use of text marketing has become commonplace for consumer campaigns, few industry professionals... More >

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