Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
The Regional Content Map

The Regional Content Map

Kathryn Cave analyzes regional content preferences across the globe. The ability to unlock and connect distant expertise, knowledge and markets does not seem remarkable these days. It is a re-hashed saying, but we are no longer disparate people living across continents separated by vast oceans. We... More >
Why Content must be Localized

Why Content must be Localized

Kathryn Cave looks into need for localized content. HSBC’s worldwide campaign promoting the company as ‘the world’s local bank’ is a marketing success story that has being going strong for 10 years. If you’re an international traveler, you’ve probably noticed the adverts which still decorate jet bridges... More >
Content Marketing – Are you Ready for What’s Next?

Content Marketing – Are you Ready for What’s Next?

Kasey Cassells looks at the future of content marketing. As the web gets easier and easier to use, it seems that everybody is becoming a publisher. From simple blog tools to 140-character updates on Twitter, anyone can get their voice heard on the web – something which some marketers have been quick... More >
Is Flipboard the Future?

Is Flipboard the Future?

Tanya Kalyan looks at the 'Post-Social' world. A social thunderstorm is brewing. The pressure of the cloud and the tablet whirlwind is beating down on the web, exposing its weaknesses. When the skies clear, we shall be left with the survivors, a new social platform, and new players in a ‘Post-Social’... More >

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