Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Marketers’ perceptions (part 3):  Will the Laptop Die Out?

Marketers’ perceptions (part 3): Will the Laptop Die Out?

Over the course of this four part series Kathryn Cave examines IDG Connect’s new research into marketers’ opinions of tablet growth. This blends statistics, analysis and opinion in an attempt to discover how today’s marketers will impact tomorrow’s business landscape. 44% of Marketers Believe Tablets... More >
Marketers’ Perceptions (part 2): Tomorrow’s Business Consumer

Marketers’ Perceptions (part 2): Tomorrow’s Business Consumer

Over the course of this four part series Kathryn Cave examines IDG Connect’s new research into marketers’ opinions of tablet growth. This blends statistics, analysis and opinion in an attempt to discover how today’s marketers will impact tomorrow’s business landscape. 77% of Marketers Believe the... More >
Marketers’ Perceptions (part 1):  Apple v Android?

Marketers’ Perceptions (part 1): Apple v Android?

Over the course of this four part series Kathryn Cave examines IDG Connect’s new research into marketers’ opinions of tablet growth. This blends statistics, analysis and opinion in an attempt to discover how today’s marketers will impact tomorrow’s business landscape. 42% of Marketers Think Android... More >
What does the iPad mean for Marketers?

What does the iPad mean for Marketers?

Kathryn Cave discusses how rapid iPad adoption will impact marketers. Whenever I spot an iPad user on the train my natural inclination is to crane my head round and try and get a glimpse of what they’re looking at. I can’t help myself. The screen is shiny, bigger than a smartphone and the immediate... More >

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