Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
CMO Files: Diane Kegley, CMO, RichRelevance

CMO Files: Diane Kegley, CMO, RichRelevance

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'... Name:  Diane Kegley Organisation: RichRelevance Job title: Chief... Read More >
6 Analyst Insights for Conducting Buyer Research

6 Analyst Insights for Conducting Buyer Research

Our in-house analyst, Bob Johnson has been analyzing buyer behavior for years, and has even produced a range of best-practice blog posts to help you in your efforts. We’ve listed the six most useful ones below: Stop Writing the Conclusion before Asking the Question            Three Rules for Successful... Read More >
Media Advertising Sees Largest Growth in Over a Decade

Media Advertising Sees Largest Growth in Over a Decade

B2B Marketing News Roundup: Media Advertising, Inbound Marketing, Real-Time Automation Media Advertising Media advertising spending will see its largest growth in over a decade, according to Neustar’s Media Intelligence Report for Q2 2014. Companies are focusing more and more on the data that they... Read More >
Digital Marketing Strategy: The Importance of Language

Digital Marketing Strategy: The Importance of Language

There’s no doubt that we’re living in an increasingly multilingual society. It actually takes 20 languages to communicate with 80% of the world’s online population. However, according to a report from Common Sense Advisory (CSA), content in English has dominated the web “while companies have catered... Read More >
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