Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Regional Viewpoint: Technology Marketing in Asia Pacific Japan

Regional Viewpoint: Technology Marketing in Asia Pacific Japan

Asia Pacific Japan is a vast sprawling network of individual countries, each with its own languages and unique cultural nuances. Kathryn Cave speaks to Melissa Wong, SVP, Strategy and Marketing for SaaS video conferencing supplier, PGi, APCJ, about regional differences, B2B technology marketing and unique... Read More >
Video Collaboration: What Do Europe’s Young Professionals Think?

Video Collaboration: What Do Europe’s Young Professionals Think?

A new generation is entering the ranks of management in companies worldwide and like previous generations they will bring with them their preferred ways of communicating and collaborating. Cisco’s recent global report into the video attitudes of 1315 young executives revealed their attitudes to the... Read More >
The CMO Files: Lynn Huang-Freeman, Senior Director of Marketing, Motorola Solutions

The CMO Files: Lynn Huang-Freeman, Senior Director of Marketing, Motorola Solutions

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...       Name: Lynn Huang-Freeman   Organisation: Motorola... Read More >
Connecting Social Media to Revenue

Connecting Social Media to Revenue

By Bob Johnson, VP & Principal Analyst  Connecting Social Media Investments to Revenue Requires You Understand the Basics Many of us have invested in social media to build awareness and market presence and now the task is to extend that to make a clearer connection to revenue. The challenge is... Read More >
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