Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Influencer Marketing:  The Trials of Tracking Social Media

Influencer Marketing: The Trials of Tracking Social Media

Kathryn Cave, Editor at IDG Connect discusses Influencer Marketing, learning from Mercedes and the various options for tracking social media. Jason A. Metz, one of the pioneers of Influencer Marketing and founder of Brand Influencers in New York believes Mercedes is a brand that is getting its social... Read More >
News Summary: Ad Revenue, Cloud, Google & Postal Rates

News Summary: Ad Revenue, Cloud, Google & Postal Rates

Here is Jessica Maxwell’s summary of the biggest marketing stories of the past week. Latest Ad Revenue Results The Newspaper Association of America reported that newspaper ad revenue has seen a decline of 6.4% this quarter falling to $5.6 billion. Print ad revenue also dropped by 7.9%. However, online... Read More >
Microsoft Commentary: The Hidden Benefits of Search Marketing

Microsoft Commentary: The Hidden Benefits of Search Marketing

For several years now, an increasing number of small businesses have reaped the rewards of investing in search marketing. But while the obvious benefits – better targeting, clearer return on investment (ROI), cost efficiencies – are clear, there are other hidden rewards to uncover. Search is much more... Read More >
News Summary: Mobile, Ad Spending, Facebook, LinkedIn & iPhone 5

News Summary: Mobile, Ad Spending, Facebook, LinkedIn & iPhone 5

Here is Jessica Maxwell’s summary of the biggest marketing stories of the past week. Mobile Email According to Knotice, mobile email opens increased by 32% in the first half of this year with iOs and Android dominating the market. In the study, they compared smart phones to tablets, and smart phones... Read More >
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