Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
CMO Files: Jackie Yeaney, EVP, Strategy & Marketing, Red Hat

CMO Files: Jackie Yeaney, EVP, Strategy & Marketing, Red Hat

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'... Name:  Jackie Yeaney   Organisation: Red Hat Job title: EVP, Strategy... Read More >
How to Develop Digital Content – 4 Analyst Insights

How to Develop Digital Content – 4 Analyst Insights

With digital content so widely consumed online it’s important to create relevant and interesting content for your audience. These four insights from our Principle Analyst, Bob Johnson, will help you build a content strategy that works for your brand. 1. Do You Have a Digital Content Strategy? Today... Read More >
Marketing News Roundup: Google’s New Ad Formats & B2B Media Industry Growth

Marketing News Roundup: Google’s New Ad Formats & B2B Media Industry Growth

Google Unveils New Mobile-Focused Display Ad Formats  Google announced this week that it will be introducing new mobile ad formats in the coming months. This aims to make mobile advertising more appealing to brands. Jonathan Alferness, Director of Product Management for Mobile Display Ads at Google... Read More >
Account Based Marketing (ABM) and B2B Sales Support

Account Based Marketing (ABM) and B2B Sales Support

Contrary to the traditional approach of mass marketing, Account Based Marketing (ABM) is now progressively becoming a part of marketing functions at IT service and solution providers. In order to yield a higher response rate and eventually generate a higher return on investment, sales and marketing,... Read More >
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