Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
The CMO Files: Craig Beddis, CMO, Automic Software

The CMO Files: Craig Beddis, CMO, Automic Software

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...      Name:  Craig Beddis  Organisation: Automic... Read More >
It's Time for Content Operations

It's Time for Content Operations

It's Time for Content Operations By Bob Johnson, VP & Principal Analyst Content Marketing’s Little Secret Shows It’s Time for Content Operations There is a great deal of visibility around content marketing today. It has become fashionable to talk about it as critical to business success. But there... Read More >
93% of B2B Marketers Use Content Marketing

93% of B2B Marketers Use Content Marketing

By Jessica Maxwell, Associate Marketing Specialist 2014 B2B Content Marketing Research Last week, the Content Marketing Institute and MarketingProfs released their fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends – North America report. They looked at comparisons between... Read More >
‘Welcome Netiquette’: 6 Steps to Engage Email Subscribers

‘Welcome Netiquette’: 6 Steps to Engage Email Subscribers

With more than 68% of the UK’s top retailers failing to incentivise their welcome emails, according to recent research from Emailvision, email marketers are clearly missing a trick when it comes to engaging with new email subscribers. Sending a welcome message to new subscribers is one of the most... Read More >
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