Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Mobile and the Marketing Landscape

Mobile and the Marketing Landscape

By Dr KF Lai, CEO of BuzzCity shares the latest research findings on mobility It has been almost two years since the launch of the Apple iPad.  It is a device which has captured the imagination of consumers - breaking records when it came to the iPad 2 and selling 15 million prior to its launch -... Read More >
When to Turn Vendor Sales Loose on Prospects

When to Turn Vendor Sales Loose on Prospects

Bob Johnson, Principal Analyst at IDG Connect, discusses the buying team in this six part series.  Vendors struggle to arm their sales forces with viable content that buyers need during the purchase decision process. That struggle comes clear as past IDG Connect research reports that the vendor sales... Read More >
Content Marketing Trends & Tools for Marketers

Content Marketing Trends & Tools for Marketers

Jessica Maxwell, Associate Marketing Specialist at IDG Connect, discusses the top news stories of the past week. Last week, the biggest B2B news story was a new report from Econsultancy about Content Marketing, which has been a hot trend in the B2B space lately. Content marketing has proved to help... Read More >
Why Young Marketers Aren’t the Future

Why Young Marketers Aren’t the Future

By Peter Smith, Managing Partner, Hot to Trot Marketing Group In the last month, I’ve spent two days mentoring groups of students learning about marketing and business. The two groups could hardly have been more different. The first were undergraduates studying marketing to degree level. They gave... Read More >
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