Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
B2B Marketing: Where Are We Now?

B2B Marketing: Where Are We Now?

Often, the more you read, hear and write a word the less it begins to mean. Its cadence and calligraphy repeated ad infinitum become little more than shapes and white noise. The word ‘digital’ has dogged the marketing profession for the last few years, used in every event, article and plan to complete... Read More >
Top Tips: How to Capitalise on Loyalty Schemes to Retain Customers

Top Tips: How to Capitalise on Loyalty Schemes to Retain Customers

Having worked in the promotional marketing arena for over 25 years with extensive experience in advertising and sales, Ian Horsham now heads up the Promotions & Incentives division within the Grass Roots Group, specialising in consumer promotions and channel incentives. Ian has also had the added benefit... Read More >
Chinese Singles Day: Is Your Website Ready?

Chinese Singles Day: Is Your Website Ready?

Forget Black Friday and Cyber Monday. The next massive global online shopping event in the retail marketing calendar is China’s Singles Day, 11/11. Named and timed for the date that consists of four ‘ones’, Singles Day is pitched as the antithesis of Valentine’s Day and celebrates single life. Thanks... Read More >
Marketing News Roundup: Digital Marketing Budgets Rise & Google Treemaps

Marketing News Roundup: Digital Marketing Budgets Rise & Google Treemaps

These are my top pick of marketing stories from the last week. I will be focusing on the increase in digital marketing budgets in 2015, Google’s Treemaps and the best channels for generating high quality leads. Digital Marketing Budgets Set to Rise Again Next Year Digital marketing budgets are... Read More >
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