Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to
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Wearables: When Technology & Popular Culture Collide
Posted by: IDG Connect | Date:November 4th, 2014
Something very special happened at last month’s Dreamforce conference in San Francisco. Will.i.am, one of the world’s biggest pop stars, launched his new smartband wearable device, the i.am.PULS - and the worlds of music, fashion, technology, mainstream and enterprise culture well and truly collided....
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Often, the more you read, hear and write a word the less it begins to mean. Its cadence and calligraphy repeated ad infinitum become little more than shapes and white noise. The word ‘digital’ has dogged the marketing profession for the last few years, used in every event, article and plan to complete...
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Having worked in the promotional marketing arena for over 25 years with extensive experience in advertising and sales, Ian Horsham now heads up the Promotions & Incentives division within the Grass Roots Group, specialising in consumer promotions and channel incentives. Ian has also had the added benefit...
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Forget Black Friday and Cyber Monday. The next massive global online shopping event in the retail marketing calendar is China’s Singles Day, 11/11. Named and timed for the date that consists of four ‘ones’, Singles Day is pitched as the antithesis of Valentine’s Day and celebrates single life. Thanks...
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These are my top pick of marketing stories from the last week. I will be focusing on the increase in digital marketing budgets in 2015, Google’s Treemaps and the best channels for generating high quality leads.
Digital Marketing Budgets Set to Rise Again Next Year
Digital marketing budgets are...
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