Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
9 in 10 Optimistic About Marketing Conditions

9 in 10 Optimistic About Marketing Conditions

By Jessica Maxwell, Associate Marketing Specialist Marketing Conditions 9 in 10 marketers are optimistic about industry-wide marketing conditions according to the inaugural quarterly Forbes Insights/gyro CMO Index. 9 in 10 marketers will see an increase or will maintain their budget levels relative... Read More >
Facebook’s Targeted Advertising Won’t Bother Japan

Facebook’s Targeted Advertising Won’t Bother Japan

Facebook COO Sheryl Sandberg said that smartphones may be more important than TV for advertising. This has been reinforced by Facebook’s latest software release which allows companies to send ads directly to smartphones. But as Facebook takes the next step to monetise its offering, Japanese users are... Read More >
The CMO Files: Colette LaForce, Senior Vice President & Chief Marketing Officer, AMD

The CMO Files: Colette LaForce, Senior Vice President & Chief Marketing Officer, AMD

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...     Name: Colette LaForce Organization: AMD ... Read More >
The Fragmented Management of B2B Social Media

The Fragmented Management of B2B Social Media

By Bob Johnson, VP & Principal Analyst I’ve been talking to dozens of individuals who take the lead in using social media to build brand awareness and solidify customer preference for products and services. It has left me confounded by the continued tendency to give these people responsibility without... Read More >
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