Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Audience Data, Cross-Channel & Mobile

Audience Data, Cross-Channel & Mobile

Jessica Maxwell, Associate Marketing Specialist at IDG Connect, discusses the top B2B news of the past week.  The biggest news sorry of last week was a report that was released having to do with the movement to audience data in 2013. According to the report from eXelate and Digiday, 60% of 2012... Read More >
Are You Doing Movember?

Are You Doing Movember?

Over the past few years, the rise in popularity of the month-long celebration of the moustache - now known as ‘Movember’ - has been unstoppable. Something that initially only manifested itself as a strange ritual involving a few male colleagues inexplicably and simultaneously sprouting facial fuzz has... Read More >
Who Needs a Digital Content Strategy?

Who Needs a Digital Content Strategy?

Bob Johnson, Principal Analyst at IDG Connect, discusses digital content strategies.  I sat recently with the top three individuals at a 20 billion dollar company talking about their use of digital content. They complained that everything seemed to be done in pockets within the organization, and there... Read More >
Intertwining Trends: Mobile, Video & Rich Media

Intertwining Trends: Mobile, Video & Rich Media

Jessica Maxwell, Associate Marketing Specialist at IDG Connect, discusses the top B2B marketing stories of the past week. Last week, the top stories were about mobile, video, and rich media, all of which relate to another in countless ways. According to a new forecast by BIA/Kelsey, local mobile... Read More >
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