Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Regional Research: DACH Buyer Behaviour

Regional Research: DACH Buyer Behaviour

In this week's regional research we look at buyer behaviour in DACH.  IDG Connect surveyed 645 IT professionals in DACH countries; Austria, Germany and Switzerland.  537 of the respondents were from the non-tech industry while the further 108 respondents were from the tech industry.  Respondents were... Read More >
Why Digital Marketers Must Drive the Customer Journey

Why Digital Marketers Must Drive the Customer Journey

Handing off customers, from marketing to sales to customer service, seems a bit jolting in today's digital world. These days, customers own the online social relationship, and they don't want to be passed around like a hot potato. They demand one group to guide them through the customer journey. ... Read More >
Top Tips: Personalising the B2B Experience

Top Tips: Personalising the B2B Experience

Jonathan Pritchard, Managing Partner, Tangent Snowball Jonathan has been with Tangent for ten years. Responsible for loyalty strategy and CRM planning at the agency, his experience covers Walkers Crisps, Carlsberg, Sky and Wolseley. He has devised, scoped, developed and deployed large scale tech developments,... Read More >
Marketing News Roundup: ‘Dirty’ Data & Email Subject Lines

Marketing News Roundup: ‘Dirty’ Data & Email Subject Lines

This week’s marketing news roundup focuses on marketers wasting time on ‘dirty’ data and which email subject lines are most effective. ‘Dirty’ Data Data is vital for B2B marketing but it looks like marketers could be wasting their time and effort on dirty data. According to a Spear Marketing Group... Read More >
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