Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Marketing Applications and Security – Why a Proactive Approach Matters

Marketing Applications and Security – Why a Proactive Approach Matters

Elias Terman, VP of Product Marketing, OneLogin Marketing professionals are essential for any business, as they help generate demand for a company’s products or services. The tools that marketers use, like the company blog, Twitter, Facebook, YouTube, SlideShare, LinkedIn and relevant community sites,... Read More >
2014 Marketing Opportunities & Challenges

2014 Marketing Opportunities & Challenges

By Jessica Maxwell, Associate Marketing Specialist 2014 Marketing Opportunities & Challenges In a report from DNN Software, marketers in mid-size companies reveal their biggest challenges and opportunities. The top 3 priorities listed were to acquire new customers, increase customer retention,... Read More >
Social Selling: The Intersection of Sales and Marketing

Social Selling: The Intersection of Sales and Marketing

Social selling lives at the interaction of sales and marketing and Jill Rowley has become one of its most public and vocal proponents. Jill started her sales career at Salesforce.com in 2000 when it was a start-up and she was new to selling; she says, “I didn’t even know what ‘carrying a bag’ meant!”... Read More >
Making Better Use of Data for Sales and Marketing

Making Better Use of Data for Sales and Marketing

In banking, “know your customer” is a regulatory requirement. But in all industries, knowing your customer well makes good business sense. Over the last two decades, businesses have made great strides in the way they capture and store information about customers. Customer Relationship Management software... Read More >
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