Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
B2C Audience Needs Tells Us How to Influence the B2B Buying Team

B2C Audience Needs Tells Us How to Influence the B2B Buying Team

By Bob Johnson, VP & Principal Analyst  As we see the consumerization of IT take place we also see efforts to better use digital content in pursuit of consumers. IDG Connect recently surveyed over 400 consumers around their purchase of technology-related offerings to provide guidance for that audience... Read More >
Weekly Roundup: Digital Marketing; Ad Spend

Weekly Roundup: Digital Marketing; Ad Spend

By Jessica Maxwell, Associate Marketing Specialist  CMOs Predict Budget Shift to Digital Marketing 2 in 3 respondents of an Accenture study said that they will be devoting at least 25% of their budgets to digital marketing next year. This is up from the 46% of respondents that said they would allocate... Read More >
Avaya CMO Hires Journalists and Looks to Content

Avaya CMO Hires Journalists and Looks to Content

“What keeps me up at night?” Speaking by phone from California, Mark Wilson, CMO of communications giant Avaya, takes a deep breath. “Gosh, so many things. We’re targeting how we bring new solutions to market and the needs of market segments. The big opportunity in our category is enterprise productivity.... Read More >
The State of B2B Infographics: It's Time They Do More

The State of B2B Infographics: It's Time They Do More

By Bob Johnson, VP & Principal Analyst  An infographic provides graphic visual representations of information, data or knowledge to present complex information quickly and speed comprehension of specific topics. But they fall far short of what they must deliver for the B2B buyer. Today, we do see... Read More >
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