Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
CMO Files: Sean Jackson, CMO, EXASOL

CMO Files: Sean Jackson, CMO, EXASOL

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'... Name:  Sean Jackson Organisation:  EXASOL Job title:  Chief... Read More >
Marketing News Roundup: B2B Branding & Tech Buyers Not Socially Influenced

Marketing News Roundup: B2B Branding & Tech Buyers Not Socially Influenced

In this week’s marketing news roundup I will be focusing on why branding is not just for B2C companies and how B2B tech buyers are not influenced by social channels for purchases. Branding is Critical to B2B When people think of branding, they often think of well-known B2C brands. This isn’t surprising... Read More >
Top Tips: Getting Maximum Value from Data Marketing

Top Tips: Getting Maximum Value from Data Marketing

Christian Howes 'Head of Data, Albion Cell  A social media expert with over 15 years’ experience in digital, Christian works with some of the biggest platforms and programmes on TV, taking social media data and making it into relevant, interesting and engaging content. He currently works at performance... Read More >
Marketing News Roundup: Facebook’s Topic Data & Analytics Helps the Bottom-Line

Marketing News Roundup: Facebook’s Topic Data & Analytics Helps the Bottom-Line

Main Image source: Blue Fountain Media    In this week’s marketing news roundup I will covering Facebook’s new service Topic Data and analytics helps to increase sales revenue. Facebook Topic Data Facebook announced last week that it has joined forces with analytics company DataSift, to offer... Read More >
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