Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
David Ogilvy Would be Right at Home in the Sales and Marketing World of 2014

David Ogilvy Would be Right at Home in the Sales and Marketing World of 2014

David Ogilvy founded and led one of the most important ad agencies in the world, Ogilvy & Mather. (Jane Maas, who I had the pleasure of meeting a couple years ago, was a creative director at O&M in the Sixties and is rumored to have been the inspiration for Peggy on “Mad Men”.) He is well known for his... Read More >
The CMO Files: Frederic Moraillon, Vice-President, Marketing & ECG, APJ, Akamai Technologies Pte Ltd

The CMO Files: Frederic Moraillon, Vice-President, Marketing & ECG, APJ, Akamai Technologies Pte Ltd

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...     Name:  Frederic Moraillon   Organisation: Akamai Technologies... Read More >
Too Many Value Propositions Don’t Talk About Value

Too Many Value Propositions Don’t Talk About Value

By Bob Johnson, VP & Principal Analyst Think about the challenge to create meaningful value propositions. They are most often me-too single words or one-liners that simply get lost in the competitive noise and do little to motivate behavior.  Vendors need to fix how they create and package value propositions... Read More >
Subject Lines of 6-10 Words Perform Best

Subject Lines of 6-10 Words Perform Best

By Jessica Maxwell, Associate Marketing Specialist Email Subject Line Performance New research from Retention Science revealed that subject lines with 6 to 10 words perform the best. Those subject lines generated a 21% open rate. Coming in second was subject lines with 5 or less words, which generated... Read More >
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