Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Social Media Budget News & Internet Time on Mobile

Social Media Budget News & Internet Time on Mobile

64% of US advertisers planned to increase their paid social media ad budgets this year, according to a study by Vizu by Digiday. Only 2% of advertisers plan to spend less on their social media. This study says a great deal about social media. Although it’s been around for a while, companies are continuing... Read More >
Why Facebook Graph Search and Google+ Will Make Content King Again

Why Facebook Graph Search and Google+ Will Make Content King Again

By Heleana Quartey, Digital Strategist, LEWIS PR When Facebook first launched its new social search functionality Graph Search the blogosphere immediately began to analyse its impact on social business – from increasing the value of likes to incentivizing location-based marketing through check-ins.... Read More >
When It Comes to Content, It’s All in the Family

When It Comes to Content, It’s All in the Family

By Bob Johnson, VP & Principal Analyst With the demand for relevant content at an all-time high, a major success ingredient is leverage. You want to repurpose or reuse every scrap of digital content you have as often as possible. But when to take an asset, recreate it in other formats or break it... Read More >
Weekly Roundup: Content, Twitter, Agencies

Weekly Roundup: Content, Twitter, Agencies

Content Marketing Content marketing is on all marketers’ minds and we’re continuing to explore more options to get the best ROI. According to a study conducted by CopyPress, featured articles are the type of content that receive the best ROI with 62.2% saying that they were most satisfied with it.... Read More >
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