Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Regional Research: Latin America Buyer Behaviour

Regional Research: Latin America Buyer Behaviour

This week's regional research reveals collaborators dominate Latin America which can neutralise the power of action-oriented advocates. IDG Connect surveyed 491 IT professionals in Latin American countries; Argentina, Brazil, Colombia, Costa Rica, Guatemala, Mexico, Panama and Peru. Over 400 of the... Read More >
The Great Sales Fallacy

The Great Sales Fallacy

Unknown Player Steals Victory with Brilliant Pitch; Flashy Smile Here is the start of the dream sequence. You know – Charming salesperson enters active buying process and through their distinct offering, good looks, stellar communication skills and sheer will, goes from relative unknown to WINNING... Read More >
CMO Files: Simon Carter, Executive Director of Marketing, Fujitsu

CMO Files: Simon Carter, Executive Director of Marketing, Fujitsu

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'. Name: Simon Carter Organisation: Fujitsu Job title: Executive... Read More >
An Interview with the New CMO of Emarsys

An Interview with the New CMO of Emarsys

Kathryn Cave catches up with Tomás Puig the new CMO at Emarsys  “I was one of the first generation of people raised in Silicon Valley,” says Tomás Puig over the phone from San Francisco. “I grew up learning to code – it was the family craft”. Puig’s father is an engineer with startup, Qualcomm and... Read More >
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