Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Utilising CRM For CEM Is a Sign of Business Maturity

Utilising CRM For CEM Is a Sign of Business Maturity

The concept of CRM is evolving. The economic climate in recent years has played a role in this. Clients can no longer afford to be loyal and strength of reputation is not enough to win and retain clients due to difficult market conditions, globalisation and increased competition. So, professional services... Read More >
Track Your Brand Performance in New B2B Markets

Track Your Brand Performance in New B2B Markets

By Bob Johnson, VP & Principal Analyst The Value in Knowing the Good the Bad and the Opportunity Imagine your company is entering a new market with a new offering. No doubt you ask yourself certain questions prior to entry, but a bigger question is what will you ask buyers in that market periodically... Read More >
New Changes to Facebook Ads

New Changes to Facebook Ads

Facebook Ads Facebook is changing the way it serves ads to users. Now, you’ll be able to see why a specific ad is being shown. If it is something that you don’t like, you can change your interests in your profile so that you won’t receive those types of ads anymore. Soon there will be blue arrows... Read More >
IDG Connect Wins Gold for Business Innovation

IDG Connect Wins Gold for Business Innovation

This Friday, IDG Connect was presented with a gold Stevie for “Business Innovation” at the American Business Awards. Andrew Sambrook collected the statue on behalf of the company at the official ceremony in Chicago. This award is in recognition for a lot of hard work across the company and covers... Read More >
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