Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
SnapLogic Interview: Translating French & Databases

SnapLogic Interview: Translating French & Databases

Andrea Eubanks de Jounge, new Vice President of Marketing for SnapLogic discusses internet enabled refrigerator, marketers’ takeaways from the iPhone and the need for simple integration techniques Andrea Eubanks de Jounge is not a traditional marketer, but has instead made the transition from subject-matter... Read More >
Live and On-Demand Webinars have Different Drivers (Part 1 of 2)

Live and On-Demand Webinars have Different Drivers (Part 1 of 2)

By Bob Johnson, VP & Principal Analyst Vendors and agencies believe in the power of webinars and for good reason. IDG Connect research of over 300 buying team members shows four out of five enterprise buying team members use a live or on-demand webinar at some point in the decision process.  But there... Read More >
Lead Gen in 2013: Content Marketing & Email Growth

Lead Gen in 2013: Content Marketing & Email Growth

By Jessica Maxwell, Associate Marketing Specialist Lead Gen in 2013 The results of Chief Marketer’s 2013 Prospecting Survey came out last week. They reported that this year, most marketers are focused on new business and few are only looking at maintaining relationships and current customers. Email... Read More >
Local Content: Snow in Cape Town Today

Local Content: Snow in Cape Town Today

Umuntu Media currently operates in 17 African markets. Over the next two years it plans to roll its iPortals across 28 countries and drive bespoke local content via its Mimiboard technology. Kathryn Cave speaks to CEO, Johan Nel in Cape Town to find out more. “Palmtreescovered insnow doesn’t quite... Read More >
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