Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Autonomy Interview: “We Are The Day After Tomorrow”

Autonomy Interview: “We Are The Day After Tomorrow”

Yesterday’s new product releases are part of a clear journey towards every Marketers’ dream of real time analytics. Kathryn Cave speaks to HP Autonomy GM Robert Youngjohns about Augmented Reality, Marketing Cloud, the IT spending power of CMOs … and the next phase of the analytics roadmap.   “There... Read More >
How to Make Your Customer Experience Strategy a Non-Starter

How to Make Your Customer Experience Strategy a Non-Starter

By Bob Johnson, VP and Principal Analyst  The buzz about setting customer experience (CX) strategy seems refreshing, but I predict many efforts will fall short because in reality success begins and ends with the creation of relevant, accessible content. Forrester Research states that the percentage... Read More >
Facebook Hashtags, SMB Driving Sales, Digital Ads

Facebook Hashtags, SMB Driving Sales, Digital Ads

By Jessica Maxwell, Associate Marketing Specialist Facebook Adds #Hashtag Support Last week, Facebook officially added hashtag support and allows uses to search for and click on hashtags. Trending hashtags will also be available soon but have not yet been rolled out. The great thing about this... Read More >
IDG Connect Wins Bronze for ‘Business Innovation’ at the Stevie Awards

IDG Connect Wins Bronze for ‘Business Innovation’ at the Stevie Awards

We’re super-pleased to announce that our local content strategy has won us an American Business Award in the category of Business Innovation… for the second year running! As a direct result of a localised content strategy, an innovative approach to editorial engagement and simultaneous (on going)... Read More >
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