Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Keeping Customers Close to Your Heart: The Power of Being Customer-Centric

Keeping Customers Close to Your Heart: The Power of Being Customer-Centric

By Anthony Wilkey, Strategic Client Director, Emailvision As consumers we are a contrary bunch: we want to be understood and valued as unique individuals, yet we are passionate about preserving our privacy. Our data can be shared, manipulated and used many times outside of our control – which as consumers... Read More >
Interview: Mobile Marketing Association Founder Does Global Book App

Interview: Mobile Marketing Association Founder Does Global Book App

Interview: Mobile Marketing Association Founder Does Global Book App Maureen Scott and Mike Jones are bursting with enthusiasm for their product when I meet them at the Sloe Bar, upstairs in Paddington station. They believe they hold the future of publishing in the palm of their hands... and I'm inclined... Read More >
What’s Holding Back Your Lead Nurturing Efforts?

What’s Holding Back Your Lead Nurturing Efforts?

By Bob Johnson, VP & Principle Analyst  Considerable attention today is focused on generating leads. There are more competitors in most markets, larger buying teams to influence and fewer deals. Marketing and sales strives to make every one of those opportunities count and increase the likelihood... Read More >
B2B Media Slips; Online Ad Revenue, Email & Video Grows

B2B Media Slips; Online Ad Revenue, Email & Video Grows

By Jess Maxwell, Associate Marketing Specialst B2B Media Slips According to PricewaterhouseCooper’s Global  Entertainment and Media Outlook 2013-2017, the B2B marketplace for media, business, and trade shows increased 2.2% over the previous year and was worth $77.19 billion in the US last year.... Read More >
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