Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Pinterest for Marketers - Can You Get a Slice of the Action?

Pinterest for Marketers - Can You Get a Slice of the Action?

In this blog post, Kasey Cassells explores the amazing growth of Pinterest and discusses whether marketers should see the social media platform as the next big opportunity. You’ve probably heard a lot about Pinterest in the past few months – and if you haven’t, you haven’t been listening properly.... Read More >
Android Tablet Research Published Today

Android Tablet Research Published Today

New global research released today by IDG Connect reveals the steady rise of Android. Read the full report here. Contact our Editor, Kathryn Cave for more information 44 1784 210 337     We will be publishing our commentary on the findings over the next couple of weeks:  ... Read More >
Tablets (Part 1) 71% of IT & Business Professionals Now Have One

Tablets (Part 1) 71% of IT & Business Professionals Now Have One

Last Thursday IDG Connect released global tablet research based on a survey of 3124 IT and business professionals. Kathryn Cave looks at the implications for marketers. I was sitting in a posh west London branch of Starbucks last Saturday and nearly every table housed a tablet user. Nobody was reading... Read More >
Can Windows Surface Compete with the March of Android?

Can Windows Surface Compete with the March of Android?

Our recent research - based on a global sample of 3124 IT and business professionals - shows that 44% of future first time buyers intend to purchase an Android device. This compares to 27% who intend to invest in iOS and only 3% who state they will opt for Windows 8.  However, this study was conducted... Read More >
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