Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
CMO Files: Stacey Epstein, CMO, ServiceMax

CMO Files: Stacey Epstein, CMO, ServiceMax

CMO Files: Stacey Epstein, CMO, ServiceMax Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'... Name:  Stacey Epstein   ... Read More >
Twitter Rolls Out Mobile App Promotion Ads

Twitter Rolls Out Mobile App Promotion Ads

By Jessica Maxwell, Associate Marketing Specialist Twitter Rolls Out Mobile App Promotion Ads Twitter is adding to its advertising business with new mobile app promotion ads. These ads will include an install button that brings users to the app if they already have it downloaded or to the app downloads... Read More >
Irrelevant Digital Content Impacts B2B Vendors in US & UK

Irrelevant Digital Content Impacts B2B Vendors in US & UK

Irrelevant Digital Content Impacts B2B Vendors in US & UK By Jessica Maxwell, Associate Marketing Specialist We recently completed research that looked at how irrelevant content impacts B2B vendors’ bottom lines. We did two separate surveys that were based on technology buyers who had actively made... Read More >
Why Giants Aren’t Always What They Seem

Why Giants Aren’t Always What They Seem

Why Giants Aren’t Always What They Seem Success in today’s marketplace hinges on innovation. Behemoth enterprises know that in order to stay competitive they need to constantly diversify and improve on their offerings. They need to harness the latest and greatest technologies – but these technologies... Read More >
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