Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Turning Everyday Workers into Data Rock Stars

Turning Everyday Workers into Data Rock Stars

By Jock Mackinlay, Director of Visual Analysis, Tableau Software Data is an invaluable asset. It can tell a business the average number of complaint calls the customer services team gets before it loses a client; what time of day the company makes the most significant sales, or highlight the most... Read More >
The CMO Files: Lori Anne Wardi, Vice President of Brand, .CO

The CMO Files: Lori Anne Wardi, Vice President of Brand, .CO

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...        Name: Lori Anne Wardi        Organisation: .CO... Read More >
Who is Engaging with Online Ads & Why?

Who is Engaging with Online Ads & Why?

By Jessica Maxwell, Associate Marketing Specialist Online Ads According to a new survey from Ipsos Open Thinking Exchange, 44% of Americans said that they have watched a commercial for a brand or product online in the past month. 42% say they have read an ad and 15% say they have clicked on a banner... Read More >
Choice: The Secret Sauce that Powers Content Marketing

Choice: The Secret Sauce that Powers Content Marketing

Louis Gudema speaks to Jamie Scheu, Vice President, Associate Director of Content at Hill Holliday The fact that we choose what to view, read and interact with as a result of content marketing, rather than having messages thrust upon us as in traditional advertising, makes a huge difference to what... Read More >
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