Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Why CMOs and CIOs Need a Shared Agenda

Why CMOs and CIOs Need a Shared Agenda

By John Kennedy  Vice President, Corporate Marketing, IBM What’s the biggest obstacle marketers face today when it comes to connecting with customers? It’s building a productive partnership with their CIO, according to 60% of the marketers IBM recently talked with for a survey. The survey... Read More >
Creativity: The New Global Currency

Creativity: The New Global Currency

François Pétavy is CEO at eYeka A decade ago, acclaimed Harvard University Professor Michael Porter, a leading authority on corporate strategy, asserted that innovation was the central issue in economic prosperity. Today, innovation is firmly on every CEO’s priority list but the capability to bring... Read More >
The Human Touch of Data Analytics

The Human Touch of Data Analytics

Jake Freivald is the Vice President of corporate marketing for Information Builders What do the government-run, not-profit-oriented Atlanta school system and Bernie Madoff, the world’s largest Ponzi schemer, have in common? Both delivered results that were too good to be true – because they weren’t.... Read More >
IT Blog Wins Gold Award

IT Blog Wins Gold Award

The IDG Connect editorial team is very excited - our IT blog has just won ‘Gold’ for best ‘topic-specific blog’ at the Magnum Opus Awards! This is the second accolade it has received, following on from our IMA ‘Outstanding Achievement’ win in March.   Presented by the Content Marketing Institute... Read More >