Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Research: 11 - 94% of Business Emails go Missing – A Global Breakdown

Research: 11 - 94% of Business Emails go Missing – A Global Breakdown

Email marketers have spent years building best-practice expertise to deliver the most effective email campaigns possible. However the age old challenge of not being able to reach subscribers’ inboxes continues to be a problem for marketers worldwide. In 2013, 100.5 billion business emails were sent... Read More >
Top Tips for an Industry-Leading Business Blog

Top Tips for an Industry-Leading Business Blog

Heather Baker is a SaaS marketing expert and founder of integrated comms agency Topline Comms. She is also Editor of the award winning B2B PR Blog which attracts around 5,000 unique visitors a month and was selected as Best Business Blog at the 2013 Social Media Communications Awards. Business blogging... Read More >
Marketing News Roundup: B2B Marketers Responsibilities Set to Change & Google Search Drops

Marketing News Roundup: B2B Marketers Responsibilities Set to Change & Google Search Drops

These are my top pick of marketing stories from the last week. I will be focusing B2B marketer’s responsibilities changing in the next two years and Google has largest search drop since 2009 B2B Marketers Responsibilities Set to Change B2B marketers are expecting to see their responsibilities... Read More >
Software Marketers Blaze Trails in Data-Driven Marketing

Software Marketers Blaze Trails in Data-Driven Marketing

Technology is changing marketing in a hurry, and some CMOs have acknowledged that the unrelenting pace of the transformation intimidates them.  In a survey conducted by Forrester Research and Erickson Research, 85% of 117 CMOs surveyed said their responsibilities had changed significantly in the past... Read More >
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