Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
The CMO Files: Ronéll Stutzer, Head of Marketing: Contact Centre Solutions (MEA), Merchants - A Dimension Data Company

The CMO Files: Ronéll Stutzer, Head of Marketing: Contact Centre Solutions (MEA), Merchants - A Dimension Data Company

Ronéll Stutzer, Head of Marketing Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...         Name:  Ronéll Stutzer... Read More >
2014 Budgets, Trends & Priorities

2014 Budgets, Trends & Priorities

2014 Budgets, Trends & Priorities By Jessica Maxwell, Associate Marketing Specialist 2014 Marketing Budgets Budgets for 2014 are looking good for marketers with 9 in 10 business leaders planning to increase or maintain their marketing budgets, according to a recent StrongView survey. The top... Read More >
ISACA Survey Holiday Findings: In-Store Targeting More Invasive Than Online

ISACA Survey Holiday Findings: In-Store Targeting More Invasive Than Online

ISACA survey reveals negative attitude toward location-based targeted marketing ISACA, a not-for-profit global IT association, has conducted research in four different countries (UK, US, Mexico and India) of more than 4,000 consumers’ holiday shopping habits and opinions on privacy. The study revealed... Read More >
New Research: The Social B2B Buyer "Connecting Conversations to Content"

New Research: The Social B2B Buyer "Connecting Conversations to Content"

By Bob Johnson, VP & Principal Analyst Social Media Lines Blur between Personal and Professional Communities IDG Connect has just completed research on the social media preferences of enterprise technology buyers and has found social networks rank more important than ever before. It is not a surprise... Read More >
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