Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
The Pursuit of Thought Leadership

The Pursuit of Thought Leadership

In recent months we’ve heard many clients suggest a renewed focus on generating thought leadership content (we wrote about the lack of it at later buying stages some two years ago). But many people have questions about what exactly that means. They know they want to do more of it but don’t understand... Read More >
Worldwide Ad Spend & 2012 Video Stats

Worldwide Ad Spend & 2012 Video Stats

Last week, eMarketer produced a report about ad spending which stated that it will continue to grow throughout 2016. This report was a global study and broke down spend by country. The estimated total media ad spending worldwide rose 5.4% this year to just under $519 billion (a breakdown of growth is... Read More >
Omni-Channel is the Future of Retail

Omni-Channel is the Future of Retail

By Steve Jones, Capgemini’s global lead for Master Data Management In the age of mobility, the problem for traditional retailers is maintaining their rate of conversion. Recent research by IDC and Onavo underlined evidence of a growing behavioural trend among consumers. According to the joint report,... Read More >
Avoid Common Lead Generation Mistakes

Avoid Common Lead Generation Mistakes

With hundreds of lead generation and nurturing programs on-going at any one time, IDG Connect has seen some common challenges that you can avoid. Here are some that we see most often with some overall comments on several. • Too many custom registration questions • Sending out follow-up email immediately... Read More >
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