Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
CMO Files: Atchison Frazer, Xangati

CMO Files: Atchison Frazer, Xangati

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...   Name: Atchison Frazer Organisation: Xangati ... Read More >
Marketing News Roundup: Linkedin is the Favourite, Internet of Things & Growing Importance of Email

Marketing News Roundup: Linkedin is the Favourite, Internet of Things & Growing Importance of Email

While a lot of last week’s spotlight was on Katy Perry’s infamous Superbowl left shark, in the marketing world there was much talk about LinkedIn, the Internet of Things and Email. Linkedin is the Favourite for B2B Tech Content IT buyers still heavily rely upon traditional content to educate themselves... Read More >
Top Tips: How to Promote your Business Away from the Internet

Top Tips: How to Promote your Business Away from the Internet

Marc Michaels is Director of Behaviour and Planning at the GIG at DST. As a marketing professional and procurement expert with extensive experience, Marc has become a champion for marketing communications for 28 years. As Director of Direct and Relationship Marketing and Evaluation at the COI, he managed... Read More >
Marketing News Roundup: Facebook Relevance Scoring & B2B Vs B2C Digital Marketing

Marketing News Roundup: Facebook Relevance Scoring & B2B Vs B2C Digital Marketing

In this week’s marketing news roundup I will be covering Facebook new relevance scoring feature and the difference between B2B and B2C digital marketing. Facebook Introduces Relevance Scoring In an attempt to improve its ad offerings, Facebook last week that it has introduced a new relevance scoring... Read More >
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