Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Marketing Perspective: Have You Considered Colombia?

Marketing Perspective: Have You Considered Colombia?

Peter Smith, Practice Leader at The Marketing Doctors catches up with Nick Spiteri, MD of Positive Advertising about the surprising opportunities in Colombia As the MD of Positive Advertising, Nick Spiteri has seen and heard most ‘great new ideas.’ So when his business partner rushed into the office... Read More >
Great Customer Service: A Marketing and Brand Building Tool

Great Customer Service: A Marketing and Brand Building Tool

A one-to-one conversation is a huge opportunity to make an impact. Think about any situation where you want to represent yourself to best possible advantage and what could be better than a private conversation? For businesses, engaging with customers individually when they make contact with customer... Read More >
The CMO Files: Sandra Zoratti, CMO, Dispersive Technologies

The CMO Files: Sandra Zoratti, CMO, Dispersive Technologies

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...       Name:  Sandra Zoratti   Organisation: Dispersive Technologies... Read More >
Forget 2014 Marketing Predictions

Forget 2014 Marketing Predictions

Forget 2014 Marketing Predictions - Instead Focus on Marketing Imperatives By Bob Johnson, VP & Principal Analyst   I’ve read through many predictions for the coming year about marketing and sales, but feel that in reality making predictions is meaningless unless marketers address several foundational... Read More >
«Prev 1 3 4