Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Top Priority for B2B Marketers; FTC & Online Ads

Top Priority for B2B Marketers; FTC & Online Ads

Web Development is Top Priority for B2B Marketers According to a study done by BtoB Magazine, web development is the top priority for US B2B marketers in 2013. Following closely behind is email marketing, social media, and online video. Search and Mobile came in fifth and sixth place. The study also... Read More >
Top-Level Domains: Strategies and Tactics for Dealing with the Changes Ahead

Top-Level Domains: Strategies and Tactics for Dealing with the Changes Ahead

The internet as we know it is about to undergo a massive change. So far, the vast landscape of the internet has been organized according to web addresses that follow generic categories like .com, .org or .net. This upcoming year, ICANN, the international body that governs internet naming, will be removing... Read More >
Avoid Costly Campaign Mistakes

Avoid Costly Campaign Mistakes

When you launch campaigns, there are a number of things you can do to make it succeed and also ways to see it fail. Here are tips to avoid certain common tendencies we’ve seen from years of work and hundreds of programs. Be sure of the buying stages your campaign intends to cover. Most tend to focus... Read More >
Weekly Roundup: Google Adwords, USPS, Content Marketing

Weekly Roundup: Google Adwords, USPS, Content Marketing

Last week, Google announced a change to Adwords, which caused quite a bit of attention. The change is meant to enable advertisers to target people at the right time, in the right place, with the right call-to-action. Also, it removes the ability to have device specific campaigns, so instead of having... Read More >
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