Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Is Your Social Media Strategy Legal?

Is Your Social Media Strategy Legal?

As more and more brands today are using social media to get personal with their customers, companies need to take laws and regulations for social media use very seriously. As a company, it is essential that you adapt marketing content in accordance with local advertising laws, data privacy laws, and... Read More >
Customer-Focused Teams Are Secretly Daunted By Data Demands

Customer-Focused Teams Are Secretly Daunted By Data Demands

One of the top goals for business leaders today is to better understand, engage with and retain their customers[i]. This involves making the most of the ever-growing volume of customer data available to build integrated, three-dimensional profiles of customers and to identify patterns and trends. Many... Read More >
Top Tips: Creating Effective Personalised Marketing Campaigns

Top Tips: Creating Effective Personalised Marketing Campaigns

Julie Hesselgrove is group president, Communication and Marketing Services at Xerox. Julie has over 30 years’ experience and in that time has seen industries evolve and adapt to meet changing customer demands. Today, she believes that the biggest challenge facing organisations across Europe is their... Read More >
Marketing News Roundup: Facebook News Feed, Personalisation & Email Still the Most Effective Tactic

Marketing News Roundup: Facebook News Feed, Personalisation & Email Still the Most Effective Tactic

Marketing News Roundup: Facebook News Feed, Personalisation & Email Still the Most Effective Tactic These are my top pick of marketing stories from the last week. I will be focusing Facebook’s update to its news feed, what data marketers use for personalisation and email marketing still the most... Read More >
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