Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
The Nitty-Gritty of Aligning Marketing and Sales

The Nitty-Gritty of Aligning Marketing and Sales

The Nitty-Gritty of Aligning Marketing and Sales Zorian Rotenberg is the Vice President of Marketing at InsightSquared, which has developed an easy-to-use marketing and sales analytics SaaS product. Zorian has previously worked at other software companies and helped grow them over 100% yearly, some... Read More >
The CMO Files: Jascha Kaykas-Wolff, CMO, Mindjet

The CMO Files: Jascha Kaykas-Wolff, CMO, Mindjet

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...   Name:  Jascha Kaykas-Wolff  Organisation: Mindjet  Job title: CMO... Read More >
Breaking Through Content Silos

Breaking Through Content Silos

Breaking Through Content Silos By Bob Johnson, VP & Principal Analyst How many times do you hear someone in sales or marketing within your organization say about a piece of content: “I didn’t know we had that”? This is because today content is often created in silos, which means sometimes it stays... Read More >
Branded Content Spending Up 8%

Branded Content Spending Up 8%

By Jessica Maxwell, Associate Marketing Specialist Branded Content According to the Custom Content Council's annual report, corporate expenditures for branded content rose 7.8% over last year. Companies this year spent an average of $1.86 million, which is up from $1.73 million last year. Marketers... Read More >
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