Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to
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2013 Trends, Video & LinkedIn API
Posted by: IDG Connect | Date:December 3th, 2012
Trends for 2013 This week, many companies released reports on “Trends for 2013”, and with no surprise, Big Data is the one that topped all lists. In a report from McKinsey & Company, many executives said they recognize the importance of big data, but there are some major gaps. They said that ideally,...
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Everyone’s talking about digital marketing. What are the best channels to invest in, what are my competitors focusing on? How do I take this to the next level? To uncover the state of play across the Asia Pacific (APAC) region, the CMO Council in partnership with Adobe carried out the most comprehensive...
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We sometimes hear from agencies and clients that they have all the information they need about buyers of their offerings. In some cases that might be true, but our discussions show some gaping holes that cost revenue and pipeline momentum. While vendors feel they understand buyers in general terms, they...
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Marketers Increase Budgets
Last week, three reports were released that all correlate with each other quite nicely. The first one discusses marketing budgets, the second is about mobile display advertising, and the third discusses content marketing.
Marketing Budgets
According to a new study from...
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Over the next two weeks, IDG Connect is serializing commentary from industry experts on marketing 2013 predictions. We feature expert opinion on the key trends in 2013, and regional outlooks on what 2013 holds for marketing around the world.
Marketers have been trying to understand consumer behavior...
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