Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
APAC: The Future of Digital Marketing

APAC: The Future of Digital Marketing

Everyone’s talking about digital marketing.  What are the best channels to invest in, what are my competitors focusing on?  How do I take this to the next level?  To uncover the state of play across the Asia Pacific (APAC) region, the CMO Council in partnership with Adobe carried out the most comprehensive... Read More >
Buyer Research that Really Matters

Buyer Research that Really Matters

We sometimes hear from agencies and clients that they have all the information they need about buyers of their offerings. In some cases that might be true, but our discussions show some gaping holes that cost revenue and pipeline momentum. While vendors feel they understand buyers in general terms, they... Read More >
Marketers Increase Budget: Mobile & Content Spend Rises

Marketers Increase Budget: Mobile & Content Spend Rises

Marketers Increase Budgets Last week, three reports were released that all correlate with each other quite nicely. The first one discusses marketing budgets, the second is about mobile display advertising, and the third discusses content marketing. Marketing Budgets According to a new study from... Read More >
Marketing 2013: No Room for Mad Men

Marketing 2013: No Room for Mad Men

Over the next two weeks, IDG Connect is serializing commentary from industry experts on marketing 2013 predictions.  We feature expert opinion on the key trends in 2013, and regional outlooks on what 2013 holds for marketing around the world. Marketers have been trying to understand consumer behavior... Read More >
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