Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Price & Big Data for Marketers

Price & Big Data for Marketers

Price & Big Data For Marketers Marketers have a wide choice of new software solutions that can help them be more productive, including automated lead-generation systems, customer tracking and social media tools. However, when it comes to leveraging big data to enhance revenue and profits, marketing... Read More >
CMO Files: Syed Hoda, CMO, ParStream

CMO Files: Syed Hoda, CMO, ParStream

CMO Files: Syed Hoda, CMO, ParStream Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'... Name:  Syed Hoda                          ... Read More >
Barriers to Cross-Channel Marketing

Barriers to Cross-Channel Marketing

B2B Marketing News: Cross-Channel Marketing; Mobile Path to Purchase By Jessica Maxwell, Associate Marketing Specialist Cross-Channel Marketing According to Econsultancy’s new report, 67% of marketers agree that their priority is for all key marketing activities to be integrated across channels.... Read More >
UK: More Consumers Buy on Mobile

UK: More Consumers Buy on Mobile

According to a recent study by xAd and Telmetrics which looked at the mobile behaviors of 2,000 UK tablet and smartphone users, up to 46% of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research... Read More >
«Prev 1 3