Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Content Marketing: Help Buyers Use Content to Help You!

Content Marketing: Help Buyers Use Content to Help You!

By Bob Johnson, VP & Principal Analyst Latter Stage Digital Assets are a Key to Sales Momentum According to IDG Connect buying team research, an inability to find relevant, needed content adds up to 20% to the duration of the  decision process. Slowing down the purchase cycle increases sales expenses... Read More >
22% of Opt-in Messages Don’t Make it to the Inbox

22% of Opt-in Messages Don’t Make it to the Inbox

By Jessica Maxwell, Associate Marketing Specialist  Email Intelligence Return Path released their email intelligence report placement benchmarks for the first half of 2013. One of the main takeaways from the report was that 22% of opt-in messages didn’t make it to the inbox, which is making it... Read More >
You Don’t Have To Be the Gorilla To Be A Content King

You Don’t Have To Be the Gorilla To Be A Content King

Did you watch the US version of House of Cards? If you did, you’re among a select group of people blazing a trail in the way they consume content – on demand and regardless of the channel. House of Cards was a successful UK series in the 1990’s, but when the producers of the US version first tried... Read More >
The CMO Files: Claudine Bianchi, CMO, Axceler

The CMO Files: Claudine Bianchi, CMO, Axceler

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...   Name: Claudine Bianchi Organisation: Axceler  ... Read More >
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