Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
The Benefits of Customer-Led Social Sharing

The Benefits of Customer-Led Social Sharing

Dan Pearce, director at Have You Seen, leads this call to the industry: Retailers are losing potential sales by failing to utilize their army of advocates. With the general retail outlook remaining gloomy, retailers should look beyond the confirmation page in order to maximize the return on investment... Read More >
What B2B Marketers Can Learn from a Chicken Sandwich

What B2B Marketers Can Learn from a Chicken Sandwich

By Kate Hoy In light of the recent Chick-fil-A media storm, Kate Hoy considers whether controversy can be used successfully as part of a marketing strategy. Over the last month the hype around gay marriage and a fast-food chicken restaurant have met in a titanic clash. As I write 2,435,262 people... Read More >
News Summary: Pinterest, Facebook, Frommer  & LinkedIn

News Summary: Pinterest, Facebook, Frommer & LinkedIn

Here is Jessica Maxwell’s summary of the biggest marketing stories of the past week. Pinterest Pinterest has now officially opened its doors to the public! This means that anyone can now join without an invite! This site already has 10 million users, but this number is likely to grow over the coming... Read More >
How “Skinflint Economics” is Impacting B2B Marketers

How “Skinflint Economics” is Impacting B2B Marketers

At 3am on 10th July 1973 a 16 year old American boy living alone in Rome was kidnapped from Piazza Farnese. He was blindfolded, imprisoned in a mountain hideout and a ransom note for $17 million dollars was sent to his mother along with a note which began, “Dear Mummy - since Monday I have fallen into... Read More >
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