Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Millennials Reshaping B2B Marketing

Millennials Reshaping B2B Marketing

You may have noticed the topic of Millennials is everywhere. And more than ever, marketers are observing this tech savvy generation to try anticipate their behaviours and habits. As more Millennials begin to hold positions in organisations where they influence purchasing decisions, their consumer habits... Read More >
How are Successful B2B Firms Tackling China?

How are Successful B2B Firms Tackling China?

Andy Bailey CMO at EF Corporate Solutions   In recent months, the likes of the Bloomberg and The Economist have cited that China’s star is fading in comparison to rapidly expanding India. However, recently published figures on global ad spend lean to the possibility that any talk of a decline could... Read More >
Top Tips: Increasing Online Conversions with Customized Offers

Top Tips: Increasing Online Conversions with Customized Offers

Mike Hennessy  Vice President, Sales & Marketing  As Vice President, Sales and Marketing, Mike holds responsibility for all aspects of the company’s sales and marketing strategy and operations. Accountable for the company’s worldwide sales strategy and execution, Mike brings IntelliResponse products... Read More >
Marketing News Roundup: Salesforce & B2B Buyers Website Expectations

Marketing News Roundup: Salesforce & B2B Buyers Website Expectations

In this week’s marketing news roundup I will be covering Salesforce’s new Intelligent Engagement Studio and what expectations B2B buyers have of vendors’ websites. Salesforce Reveals Intelligent Engagement Studio The B2B sales process has changed dramatically over the past several years due to... Read More >
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