Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
The CMO Files: Mark Roberts, CMO, Shoretel

The CMO Files: Mark Roberts, CMO, Shoretel

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...     Name:  Mark Roberts    Organisation: Shoretel   Job title: CMO... Read More >
Digital Ad Spending Continues to Rise

Digital Ad Spending Continues to Rise

By Jessica Maxwell, Associate Marketing Specialist Digital Ad Spending eMarketer's latest estimates of worldwide paid media spending shows that spending on digital ads will make up just over one-quarter of all paid media spending worldwide. It will be up 14.8% over 2013. Digital ad spending is... Read More >
Actionable Advice for Marketers: Interview with Jeanne Hopkins

Actionable Advice for Marketers: Interview with Jeanne Hopkins

Louis Gudema talks with Jeanne Hopkins, Senior Vice President and Chief Marketing Officer at Continuum. Jeanne has previously served as EVP and CMO at SmartBear Software, VP of Marketing at HubSpot, and in other marketing leadership roles. She has been named one of the most influential people in sales... Read More >
The CMO Files: Maggie Fox, Senior Vice President, Digital Marketing, SAP

The CMO Files: Maggie Fox, Senior Vice President, Digital Marketing, SAP

Get inside the mind of the world's top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are... and what keeps them awake at night. Read 'The CMO Files'...     Name:  Maggie Fox   Organisation: SAP   Job title: Senior... Read More >
«Prev 1 3