Marketing Trends, Thoughts and Opinions
This page provides our thoughts on the latest marketing initiatives and trends. If you would like to submit some research or propose an article please just drop Kathryn a note.
Unlock the Potential of your Data

Unlock the Potential of your Data

Unlock the Potential of your Data By Henry Smith, Global Sales Enablement, Emailvision It’s the end of a long, but successful day at the office. Whilst you are making your way home, your favourite clothes shop catches your eye. You have some time to spare - this seems like the perfect opportunity... Read More >
The Five Senses of Digital Content

The Five Senses of Digital Content

By Bob Johnson, VP & Principal Analyst People talk these days about the modern marketer and the modern sales person. But what about modern content? I’ve blogged previously about making digital assets more active and modular but there are other big opportunities to address. That is, what does your... Read More >
Weekly Roundup: RTB, LinkedIn, Mobile, Facebook

Weekly Roundup: RTB, LinkedIn, Mobile, Facebook

By Jessica Maxwell, Associate Marketing Specialist RTB eMarketer released a report on RTB last week and estimates that US advertisers will spend more than $3.36 billion on real-time bidding this year. This is up from under $4 billion in 2012 and less than $1 billion in 2011. This will account for... Read More >
Technology Brings Intelligence to the Customer Experience

Technology Brings Intelligence to the Customer Experience

By Sid Banerjee, CEO, Clarabridge In today’s day and age, companies of all shapes and sizes understand the importance of customer experience. Customer Experience Management (CEM) has been a core tenant for both B2B and B2C organizations for years, and has fundamentally changed the way organizations... Read More >
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